In my experience, it’s the ideas that you don’t expect to work that really take off. When I registered a domain name a month ago for Deserted Island DevOps, I can say pretty confidently that I didn’t expect it to turn into an event with over 8500 viewers. Now that we’re on the other side of it, I figured I should write the story about how it came to be, how I produced it, and talk about some things that went well and some things we could have done better.